Sometimes the least obvious option is the best option. And when we had to reach 130,000 total blind people, spread out across the US (no easy task) and radio (the duh media) was exhausted, well….we had to get scrappy. We invented a powerful social media tool: “Tweet Mining.” A melding of diagnostics, keyword combing, and RT analysis, and built a powerful integrated platform around a unique (and almost ironic) insight: blind people love their TV.